Building trust, empowering passion

At MYM, we strongly believe that content creators should be able to make a living from their passion in a safe, transparent, and respectful environment. That’s exactly the mindset behind publishing our 2024 Transparency Report. It reflects our everyday commitment to providing a quality online experience—for both creators and their subscribers.

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Strong moderation at the core of our model

In 2024, over 7.3 million pieces of content were shared on MYM. To manage this volume while keeping the platform safe, we’ve put a moderation system in place that combines advanced technology with human review when content is flagged. This system allowed us to:

• Block 8,669 pieces of content before they went live
• Remove 45,789 pieces of content that didn’t follow our guidelines
• Maintain a highly effective proactive moderation rate, with only 0.02% of content reported as clearly inappropriate

Also, no content was removed by order of an authority, and no reports from trusted flaggers were recorded in 2024—a clear sign of how effective our prevention systems are.

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A safety-first ecosystem

Our approach is built on solid foundations:

• A dedicated, expert Trust & Safety team
• Age and identity verification tools to protect both creators and users
• 24/7 customer support to stay in constant touch with our community
• Clear and strict terms of service, accessible to everyone

Every day, we work to make MYM a true “safe place”—inclusive, lawful, and respectful to all.

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A long-term and ambitious vision

The security system detailed in our Transparency Report is one of the strictest in the industry. But as the market evolves and user habits change, we’re committed to continuous improvement. That’s why we’re working closely with authorities—especially ARCOM—to ensure our users’ safety.

Our ambition stays the same: to offer creators a space where their work is valued, where quality and respect come first, and where everyone in the community can interact with confidence.

👉 Read the full report here

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